The #kopparberginspires live art activation at The I-Manifestival, was the creative adaption of the 5 iconic Kopparberg fruity flavours. Emerging artists and musicians were commissioned to create a piece of work that was inspired by the mood of each flavour. Activation Concept and Creative Direction by Ben Korbel at Feeling
LIVE ART: I-Manifest commissioned 5 artists worked across grafitti, digital illustration and illustration and paint, creating their interpretation of each of the fruity flavours.
Artwork by Mr French.
Shant Safarian at work.
Jessica Chen interprets the iconic cider flavour - Apple.
Jenny Tan working live on Adobe Illustrator
Max Clifford and the Pear
LARGE SCALE GRAPHIC ART PRINTS: 5 graphic artists created a visual representation of their Kopparberg Field of Dreams, merging photographic imagery and graphic elements incorporating a ‘Touch of Fruity’. Each artist drew inspiration from the story behind one of the five Kopparberg fruity flavours, the end result being a series of large scale images creating The Kopparberg Field of Dreams. A big thanks to Jack and the team at Next Printing who went above and beyond the produce these beautiful prints.
Event goers took their pics in front of the dreamscapes, #kopparberg inspires and the photos were projected onto an instagram wall at the event and uploaded to a dedicated tab on the Kopparberg facebook page.
Simultaneously, 5 musicians and DJ hand selected a sound track to match each piece of art, creating the soundscape for The Kopparberg Dream illustrations.
A limited edition series of #kopparberginspires soundtrack CD’s will be released on the evening of the event. The CD will feature cover art by the emerging ar)sts (a pre‐drawn version of the live artwork from the evening) as well as the soundtrack curated by the emerging musicians.