In May 2016, 21 students attended the I-Manifest STUDIO @ Mercedes Benz Fashion Week Australia, learning the in's and out's of fashion, being exposed to everything from behind the scenes, on runway and the street style snaps.
Mentored by leading industry Creatives Eleanor Pendleton (Gritty Pretty), Nadine Andrews (Chic Blogger Management), Elana Robson (Mania Mania), Ted O'Donnell, Grace Rowe (IMG), Kate Peck, Preston Pollard and a whole team from MTV including Vanessa Zuppich, Neil Bessant, Leah Harris, Danielle Flynn, Ailsinn Lowe, Andi Gavrillovic, Steve Moore, Amy Micallef, Laura O'Keefe, Rebecca Preuss and Cyrus Bezan.
Over two days, the students were briefed to develop their own personal brand and blog, and were mentored through sessions involving brand management, visual presentation of a website and social media platform, street style photography, production of a runway show, brand collaboration and runway photography. Students collated all their content into blogs and social media posts.
Photo Credit: Liam Cameron