I-Manifest partnered with Country Road and the Red Cross to close the donation loop.
The outcome? A unique visual merchanding installation demonstrating how old can be new and sustainably cool again.
Under the creative direction of Lola Jagger and Lara Hutton, and featuring art by Lauren Webster, photography by Darren Luk and many other creative mentors, pre-loved Country Road fashion, accessories and homewares donated via the Fashion Trade program were salvaged and reused to form the installation.
Lola Jagger, Content Creator
Lara Hutton, Stylist
Lauren Webster, Artist
Darren Luk (Every Last Second), Photographer
Georgina Kar, Image Consultant / Personal Stylist
Myles Pritchard, Photographer
Angela Liang, CEO and Co-Founder, Lustr Inc.
Benja Harney, Founder, Paperform
Desiree Wise, Hair and Makeup Artist